eCommerce site search is more than simply a feature in today's tech-driven retail environment; it's a game changer. The importance of site search cannot be emphasised in environments where user experience is critical and every click counts. Offering a smooth and effective search experience can be the secret for eCommerce companies looking to increase conversions and satisfy customers. We're exploring the intriguing realm of eCommerce site search data in this blog article.

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How do we collect these statistics?

Data analysis is one research strategy used to collect eCommerce site search statistics; this method yields precise and pertinent data that is essential for making well-informed decisions. The numbers below come from a few trustworthy sources, such as llcbudy, Segmentify, and Nosto.

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20 eCommerce site search statistics

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Let's examine the topics that were raised, as they offer us special insights into the behaviour of online searches, the experience of searching on-site, and the effect on customer retention and conversion for e-commerce websites.

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1. 87% of consumers start their product searches online. [Source: Segmentify]
2. When asked where they typically start their journeys, 56% of customers cited more than one answer between Amazon, a search engine, and a brand’s site. [Source: Segmentify]
3. 43% of retail customers head directly to the search bar on a website. [Source: Segmentify]
4. On average, a third of visitors will perform an on-site search. [Source: Segmentify]
5. On-site search is used more frequently than the navigation menu (49%), filter feature (37%), and homepage recommendations (30%), with 78%. [Source: Segmentify]
6. 34% of customers try to search for non-product content, such as “returns” or “order tracking”, and 39% of websites don’t support these non-product search queries. [Source: Segmentify]
7. 42% of all sites perform below acceptable on-site search UX performance across the eight eCommerce search query types. [Source: Segmentify]
8. As many as 68% of customers would not return to a site with a poor search experience. [Source: Segmentify]
9. 78% of consumers say the on-site search function on retail websites sometimes provides irrelevant items.[Source: Segmentify]
10. On-site search users who successfully found what they were looking for led to nearly doubled conversion rates. [Source: Segmentify]
11. Up to 30% of e-commerce visitors use internal site search, and we’ve all seen this one site searcher are 2 3x more likely to convert. [Source: Webinarcare]
12. 72% of sites completely fail site search expectations. [Source: Webinarcare]
13. Conversion rates through site search can be up to 50% higher than the average. [Source: Webinarcare]
14. Case studies have shown increased conversion rates of 43% from site search optimization. [Source: Webinarcare]
15. In 2018, KPIs impacted most by site search were revenue per visit (52.4%), time on site after search (51.5%), and highest bounce searches (39.8%). [Source: Webinarcare]
16. 72% of sites completely fail site search expectations. [Source: Webinarcare]
17. In the United States alone, online retailers lose $300 billion from bad online search experiences. Yet, for some reason, only 48% believe that a good search function relates to customer retention and conversion, and only 64% of website managers have a concrete plan to improve their onsite search. [Source: Nosto]
18. Since 43% of visitors to retail websites immediately utilize the search box, internal onsite search is a need for e-commerce websites. [Source: Nosto]
19. Only 13% of shops with basic site searches have set KPIs, compared to 53% of retailers with advanced search capabilities. [Source: llcbuddy]
20. 60% of organizations that provide advanced search services provide these capabilities for managing and improving site search without it. [Source: llcbuddy]
21. Internal site searches are used by up to 30% of e-commerce visitors, and as we’ve all seen, they increase conversion rates by 2-3 times. [Source: llcbuddy]

Conclusion

As we get to a conclusion, it is evident that adjusting your site search approach to the particular requirements and preferences of your target market is a calculated risk that shouldn't be disregarded. The work you put into optimising your eCommerce search functionality will definitely pay off, whether you choose to invest in sophisticated search engines, refine product categorization, or add autocomplete recommendations.

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