In eCommerce, on-site search is the fastest path from intent to conversion. When customers search, they are declaring what they want in their own words. But what happens when that journey ends in a dead end?
Takeaway: AI-first platforms are no longer niche — they’re becoming the primary way users search.
Google’s response to this shift:
Impact: Google is evolving from link aggregator to AI-driven assistant.
Users want fast, trusted answers — not a list of links.
With partnerships like PayPal and Motorola, and advanced dialogue features, Perplexity is more than just a tool — it’s an exploration assistant.
Offline chatbots in Sierra Leone deliver answers at 87% lower cost and 3,000x less data usage than traditional search.
AI snippets reduce click-through rates by ~34.5%, forcing publishers to rethink how they attract and convert users.
29% of shoppers now use AI/chatbots to initiate product discovery — voice and chat-based UX is becoming the default.
AI assistants are evolving from Q&A bots to fully autonomous agents:
Search becomes a dialogue, not just a destination.
Search is no longer about finding, it’s about understanding.
AI assistants are fast, contextual, and ready to act.
At Nibelung.ai, we’re building the future of product search with vector-based AI tailored for e-commerce and business platforms.
Want to upgrade your platform’s search? Let’s talk: connect@nibelung.ai
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